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Doja Cat Vevo Lift
With the team at Vevo, I helped create and launch Doja Cat’s Lift campaign – a retired platform that highlighted artists at the brink of their breaking point in their career. The team took the “Cat” in Doja Cat and created an entire feline world by building a whole
milk bath and a human-sized scratching house for Doja’s performances.
CAMPAIGN
Client: Vevo, RCA – My Role: Art Direction, Design, Animation, Photography Production
Creative Producer: Priya Minhas – Editor: Austin Prahl – VFX & Design: Sydney Emery, Nick Resnicow
Photography: Sam Leviton – Executive Producer: Micah Bickham – Producers: Sacha Noelle, Maddie Schmidt, Bram Vandermark
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